Meridian GeoX is Google's open-source library for geographic ad experiments whose causal results calibrate the Meridian marketing mix model. Released September 2026.

ECAPI, the IAB Tech Lab's Event and Conversion API, is a shared server-to-server standard for sending marketing events from advertisers to platforms. How it works and why it exists.

Speed claim rests on a survey of 275 closed-beta customers; drug brands and agencies also get VideoAmp linear TV forecasts. What changed since June's Helix AI?

Agencies running the Montreal firm's segments in any DSP get store visit data via a conversion pixel, while geolift sits apart. What does the visit count miss?

Multiview claimed up to 97% cheaper and ads in low-latency HLS streams reach broadcasters in four AWS updates. Who sets prices when Amazon demand fills gaps?

A CDN, or content delivery network, is a distributed server system that caches web files near users. How it works, its history, outages and its ad tech role.

Local TV buying moves to AI agents across 1,100 stations this quarter, while FAST channels withhold the audience data that would defend their falling CPMs.

Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court.

Brand suitability is an advertiser's own tolerance for sensitive but lawful content next to its ads, set above the shared brand safety floor via risk tiers.

HLS, or HTTP Live Streaming, is Apple's protocol for delivering video as short segments listed in text playlists. How it works and why ad breaks run through it.

Sixteen terms, four groups of four, from across digital marketing. It rewards anyone who has worked more than one channel, and punishes a fast first guess.

Two formal reminders in 2024 failed to change practice at the 2,000-staff consultancy, which received 28,322 job applications that year. Is HR the next front?

Adform is a Copenhagen advertising technology company selling a full-stack platform of DSP, ad server and SSP, and it booked EUR 103.4 million in 2025 revenue.

Equativ is a French ad tech company running an ad server, SSP and curation platform. Inside its Smart AdServer origins, Maestro stack, ownership and disputes.

Seven prebuilt agents cover sales, service, commerce and back office, with six generally available and outbound seller Hunter held in pilot until November.

Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open.

Assistant stays restricted to adults 18 and over, while 250 organisations backed SB 1119. Teen AI compliance now varies by product feature, not by court order.

Guidance runs under a Clarity Ambassador byline, naming funnels, heatmaps, segments and API events as the instruments. Missing from it: any evidence they work.

Pending Basic Access applications closed on September 10 and applicants must reapply. Brand verification now gates every new Basic and Standard access request.

Taste Graph is Pinterest's map of users to inferred interests, built from saved images and searches. How it is assembled, what it targets, and where it fails.