New post by PPC Land 🔥
IAB Tech Lab finalises v2.3 podcast counting rules covering video
Continue reading »
IAB Tech Lab finalises v2.3 podcast counting rules covering video
Continue reading »
PPC Land
IAB Tech Lab finalises v2.3 podcast counting rules covering video
No public comments required edits, leaving hosts, buyers and vendors on server logs until v3.0 opens for comment in mid-2027 - what will count beyond downloads?
New post by PPC Land 🔥
Amazon Ads puts 4-step DVA+ campaign builder in US closed beta
Continue reading »
Amazon Ads puts 4-step DVA+ campaign builder in US closed beta
Continue reading »
PPC Land
Amazon Ads puts 4-step DVA+ campaign builder in US closed beta
Invoice-only billing applies to sellers, vendors and off-Amazon brands, with cards planned for Q1 2027. Open beta is expected in late October, then 35 markets.
New post by PPC Land 🔥
Meta tests faster publishing for top members of Facebook groups
Continue reading »
Meta tests faster publishing for top members of Facebook groups
Continue reading »
PPC Land
Meta tests faster publishing for top members of Facebook groups
One test role would replace contributor badges and the group expert role, while Forum's Ask tries comparison prompts. Admin tool detail is due in coming weeks.
New post by PPC Land 🔥
Apple's iOS 27 blocks The Trade Desk from serving ads on Safari
Continue reading »
Apple's iOS 27 blocks The Trade Desk from serving ads on Safari
Continue reading »
PPC Land
Apple's iOS 27 blocks The Trade Desk from serving ads on Safari
Apple's iOS 27 update blocks The Trade Desk's ad delivery domains on Safari, as Amazon renames its DSP and AppLovin sues Unity over mobile ad data collection.
New post by PPC Land 🔥
AppLovin sues Unity to halt Ad Quality data collection within 5 business days
Continue reading »
AppLovin sues Unity to halt Ad Quality data collection within 5 business days
Continue reading »
PPC Land
AppLovin sues Unity to halt Ad Quality data collection within 5 business days
Court papers say Unity's kit read per-impression MAX revenue, waterfalls and screen touches in publishers' apps. Unity offered a MAX switch-off, so why sue?
New post by PPC Land 🔥
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
Continue reading »
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
Continue reading »
PPC Land
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?
New post by PPC Land 🔥
NYSE halts Getty Images trading after shares fall to 12 cents
Continue reading »
NYSE halts Getty Images trading after shares fall to 12 cents
Continue reading »
PPC Land
NYSE halts Getty Images trading after shares fall to 12 cents
Image supplier to agencies and publishers carries $2.07 billion of debt against $51.6 million of cash; a bond grace period ends near October 1. Chapter 11 next?
New post by PPC Land 🔥
Google's AI answer on Lily Ray's SEO world title cites one source: her own
Continue reading »
Google's AI answer on Lily Ray's SEO world title cites one source: her own
Continue reading »
PPC Land
Google's AI answer on Lily Ray's SEO world title cites one source: her own
At an invite-only Austrian summit of 25 experts and 30 attendees, peers voted Ray's talk the best of the year. Can AI tell real prizes from self-made boasts?
New post by Search Engine Journal 🔥
How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] via @sejournal, @lorenbaker
Continue reading »
How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] via @sejournal, @lorenbaker
Continue reading »
Search Engine Journal
How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar]
Tom Capper of STAT explains how enterprise SEO pros can measure AI Overviews, AI Mode, and LLM visibility and fit it into their reporting.
New post by Search Engine Journal 🔥
OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
Continue reading »
OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
Continue reading »
Search Engine Journal
OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
OuterBox launches OBxFrontier, a custom AI development service that maps workflow challenges and builds agents around existing systems to reduce manual work.
New post by Search Engine Journal 🔥
The AI Search Metrics I Use To Track Client Pipelines
Continue reading »
The AI Search Metrics I Use To Track Client Pipelines
Continue reading »
Search Engine Journal
The AI Search Metrics I Use To Track Client Pipelines
See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.
New post by Search Engine Journal 🔥
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes via @sejournal, @hethr_campbell
Continue reading »
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes via @sejournal, @hethr_campbell
Continue reading »
Search Engine Journal
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Make local businesses easier to discover in AI search. Google and Uberall cover Business Profile data, reviews, local content, automation, and measurement.
New post by Search Engine Journal 🔥
Google Analytics Adds App Conversions To Cross-Channel Reports via @sejournal, @MattGSouthern
Continue reading »
Google Analytics Adds App Conversions To Cross-Channel Reports via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Analytics Adds App Conversions To Cross-Channel Reports
Google Analytics now supports app conversions in its performance and attribution reports. Availability varies by property, and budgeting stays web-only.