🤫 The Rise of Dark Social
There’s no shortage of discussion around the decline of sharing on #SocialMedia. But it’s not that users are sharing less, they’re sharing differently.
Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever.
Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails.
Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, they’re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). What’s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services.
🚀 @PerspectiveIX via GlobalWebIndex.
There’s no shortage of discussion around the decline of sharing on #SocialMedia. But it’s not that users are sharing less, they’re sharing differently.
Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever.
Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails.
Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, they’re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). What’s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services.
🚀 @PerspectiveIX via GlobalWebIndex.
📊 Social Media Networks User Base
Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
🥇 #Facebook
🥈 #YouTube
🥉 #WhatsApp
4. #FacebookMessenger
5. #WeChat
6. #Instagram
🚀 @PerspectiveIX via Socialbakers.
Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
🥈 #YouTube
4. #FacebookMessenger
5. #WeChat
6. #Instagram
🚀 @PerspectiveIX via Socialbakers.
📱 Top Apps Worldwide for Q1 2019 by Downloads
#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.
The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India🇮🇳 helped both apps achieve new install highs in the quarter.
🚀 @PerspectiveIX via SensorTower.
❗️ Don't know what TikTok is? Here's a taste of TikTok on Telegram!
Join now: https://t.me/TiikkTok
#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.
The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India🇮🇳 helped both apps achieve new install highs in the quarter.
🚀 @PerspectiveIX via SensorTower.
❗️ Don't know what TikTok is? Here's a taste of TikTok on Telegram!
Join now: https://t.me/TiikkTok
📊 The State of Social Media Marketing
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX
📲 Top Non-Game Apps Worldwide for May 2019 by Downloads
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchat’s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The app’s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
🔗 Read more on SensorTower.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchat’s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The app’s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
🔗 Read more on SensorTower.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
📊 Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
📊 Facebook Inc. Dominates the Social Media Landscape
When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the world’s largest social media / messaging services.
Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.
🦅 @PerspectiveIX via Statista.
When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the world’s largest social media / messaging services.
Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.
🦅 @PerspectiveIX via Statista.
Top Apps Worldwide for October 2019 by Downloads
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
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#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
🤝 Support PerspectiveIX.
📊 Top Apps Worldwide for December 2019 by Downloads
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India 🇮🇳 at 32% of its total downloads and Brazil 🇧🇷 at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
🦅 @PerspectiveIX
📖 Read more on SensorTower.
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India 🇮🇳 at 32% of its total downloads and Brazil 🇧🇷 at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
🦅 @PerspectiveIX
📖 Read more on SensorTower.
📱 Top Apps Worldwide for March 2020 by Downloads
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India 🇮🇳 at 29.5% of its total downloads and Brazil 🇧🇷 at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India 🇮🇳 at 33.4%, followed by Brazil 🇧🇷 at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India 🇮🇳 at 29.5% of its total downloads and Brazil 🇧🇷 at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India 🇮🇳 at 33.4%, followed by Brazil 🇧🇷 at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
⏱ 60 Seconds on the Internet in 2021
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
🦅 @perspectiveix via Statista.
🔗 https://bio.link/perspectiveix
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
🦅 @perspectiveix via Statista.
🔗 https://bio.link/perspectiveix