​​📌 How Pinterest Compares to Other Social Networks Pre-IPO

#Pinterest announced the price range for its long-awaited initial public offering (#IPO) on Monday morning. The social media company, slated for a public trading debut next week, plans to sell 75,000,000 shares at a price of $15 to $17. At this price range, Pinterest would be valued between $10 and $11.3 billion, surprisingly lower than the $12.3 billion valuation it had when it last raised capital as a private company in 2017. It would also be less than half the valuation that Snap (#Snapchat's parent company) was given in its much-hyped IPO in 2017, despite the fact that Pinterest has more users and is closer to profitability than Snap was ahead of its public trading debut in March 2017.

As the following chart illustrates, Pinterest generated $756 million in revenue last year, posting a net loss of $63 million. In the year leading up to Snap’s $24 billion IPO, its revenue and net loss amounted to $405 and -$515, respectively. Snap had 158 million daily active users by the time it went public, while Pinterest had 265 million monthly active users at the end of 2018. Pinterest also compares favorably to #Twitter, which went public in November 2013 at a $14 billion valuation with less to show for than Pinterest has now.

🚀 @PerspectiveIX via Statista.

❓ Which one is your favourite among their apps?

📱 Top Social Media Apps in the U.S. for Q1 2019 by Downloads

The most downloaded #SocialMedia app in the 🇺🇸 for Q1 2019 was #TikTok with nearly 13.5 million installs, up 184% over 1Q18. The full top 10 ranking of Social Media apps in the U.S. by downloads for Q1 2019 is above.

#Instagram was the second most installed Social Media app in the U.S. last year with more than 10 million downloads. #Facebook, #Snapchat, and #Pinterest comprised the remainder of the top five most installed apps in the category.

🚀 @PerspectiveIX via SensorTower.

📊 The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.

While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX

📱 Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

🚀 @PerspectiveIX via Ofcom.

📊 Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019

From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains

#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch

We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.

🚀 @PerspectiveIX
📡 Pulse: Every Sunday.

📉 Facebook losing the battle for Customer Satisfaction

Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.

Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.

After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.

#️⃣ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr

🦅 @PerspectiveIX

❤️ Ranking of Brand Intimacy During the Coronavirus Pandemic

#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.

🗳 Related Poll.

#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber

🦅 @perspectiveix via Pulse.

Tech, Media, and Business News Headlines — Day 5


👉 #Apple will host a virtual #WWDC this year — starts on 22 June (link)


👉 #Twitter tests a warning message that tells users to rethink offensive replies (link)
👉 #Twitter rolls out changes to threaded conversations following tests in its prototype app, #twttr (link)

👉 #Airbnb cuts 1,900 jobs, around 25% of its global workforce (link)


👉 #Bitcoin is set for ‘Halving’ this month (link)


👉 Leaked videos show #Lenovo’s first gaming #smartphone (link)

👉 #Android 11’s public beta to launch with 3 June via live stream (link)
👉 #Google’s #Stadia controller will finally work wirelessly with computers starting this week (link)


👉 #Microsoft launches #SurfaceBook 3 (link) and #SurfaceHeadphones 2 (link)
👉 #Microsoft offers $100,000 to hack its custom Linux OS (link)


👉 #Uber lays off 14% of its workforce in COVID-19-related cost-cutting (link)


👉 #Pinterest Q1: revenue of $272M, vs. $270M est., up 35% YoY; user base grew to 367M MAUs, up 26% YoY (link)


👉 #EA Q4: revenues of $1.39B, beating expectations of $1.19B, up 12% YoY (link)


#️⃣ #EarningsCalls

📰 @iXDaily by @PerspectiveIX
💌 Weekly Newsletter.

📌 Story Pins: a Pinteresting take on the Story Format

Okay, based on today's poll, not many of you use #Pinterest, but I'd like to post a short article about Story Pins on Pinterest for a couple of reasons - and I think you'll find it useful:

1. for those of you who use Pinterest, this can help you reach A LOT more users.

2. for those of you who don't use Pinterest, well, you might wanna reconsider if you do anything that could use more exposure or online traffic.

Pinterest is pretty fun to use. Unlike what many think, it's less of social platform and more of a search engine; and if you know the difference, you'll be surprised how powerful it is.

You can read the article here: https://prs.pctvix.co/2ZHeIT2

​​🐦 Twitter's Record-breaking Week

Back in 2016, Twitter switched categories, from "Social Networking" to "News" on the App Store and Google Play, hoping to boost its visibility. It did take it to the top of the chart in more than one occasion.

Fours years later, #Twitter is having a record-breaking week, according to two well-respected app store intelligence companies, Apptopia and SensorTower. Although their numbers are not precisely the same, they both show the same overall picture: flocks of new and returning Twitter users — almost 1 million new users in a day!

And why that is?
The world is amid civil unrest and protests for the death of #GeorgeFloyd and racial inequality. At the same time, #coronavirus has disrupted the life around the globe in its first wave and threatening with a second one. Twitter itself is in the news for standing up to Donald #Trump for sharing misleading information and/or promoting violence. While many people are outside protesting, many are stuck at home from the coronavirus threat. These all cause the need for immediacy in the news to be more than ever. And Twitter is serving that need.

Since the beginning of online social networking — web 2.0 phenomena before that — many of the "social" platforms have evolved to become more. Twitter has become a social news platform feeding the need for immediacy in the news; #Pinterest has become a social/visual search engine, etc.

These changes in the platforms, which many of us use daily, need to be reflected in the way we use them — personally or professionally — the same way it was considered in Twitter's change of categories.

#SocialMedia
©️ Image Credit: Apptopia via TechCrunch.

🦅 @perspectiveix