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STAT
⚑️ 72 percent of respondents to a recent Pew Research survey believe social media companies actively censor political views that disagree with their own. (Source: Pew Research Center)

INSIGHT
πŸ’Ό Learn to Become - Find Your Career: prs.pctvix.co/2tQ63x3

OTHER NEWS
🀬 Some #Samsung users say their phones randomly sent photos to contacts: t.me/iXNews/28698

πŸ€– A Buddhist temple in Beijing built a robotic monk to spread the word: t.me/iXNews/28703

βœ‹οΈ #Instagram’s Do Not Disturb and β€œCaught Up” deter overgramming: t.me/iXNews/28654

πŸ‘Š Facebook is shutting down Hello, Moves and the anonymous teen app tbh due to β€˜low usage’: t.me/iXNews/28690

🀫 Federal investigators want to know if #Facebook lied about #CambridgeAnalytica: t.me/iXNews/28688

🎧 #Spotify is testing a data-friendly β€˜Lite’ app for Android: t.me/iXNews/28651

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β€‹β€‹πŸ“° #iXDailyBrief

STAT
⚑️ Only about 2% of the people with devices that use Amazon’s Alexa intelligent assistant β€” mostly Amazon’s own Echo line of speakers β€” have made a purchase with their voices so far in 2018 (Source: The Information)
More on this later on today's #BigThought


INSIGHT
🎼 The definitive timeline of #Spotify’s critic-defying journey to rule music: prs.pctvix.co/2KE3H9Q


OTHER NEWS
πŸ₯§ #Android 9 Pie is available for Google Pixel phones, but some key features won’t ship until the fall: t.me/iXNews/30913

πŸ‘©β€βš•οΈ #Google plans to roll out digital wellness features in Pie but #Apple’s already got ’em: t.me/iXNews/30933

πŸš– India’s Uber rival Ola is headed Europe with ride-hailing launch in the UK: t.me/iXNews/30952

πŸ’³ #Facebook wants financial data from America’s largest banks: t.me/iXNews/30919 (but they're denying it: prs.pctvix.co/2KzFxNG)

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β€‹β€‹πŸŽΆ Music in the Day in the Life of a Music Lover

A breakdown of Music Lovers activity based on streaming music service and screen reveals:

- On smartphones, #Google Play Music, #AppleMusic, #Pandora Radio, and #Spotify are the most popular streaming music services.

- On PCs, Spotify, Zune, #iTunes, and Pandora Radio are the most popular streaming music services.

πŸš€ @PerspectiveIX
πŸ“– via VertoAnalytics: prs.pctvix.co/2OxkPk9
β€‹β€‹πŸŽΆ Spotify vs. Apple Music
Which Streaming Music Service do Music Lovers Love?

Stickiness is how Verto measures a given app or website’s audience engagement; the higher the stickiness rating (as a percentage), the more engaging (or stickier) a streaming music service is, indicating which services Music Lovers listen to on a regular (even daily) basis.

The stickiest streaming music services among Music Lovers are, unsurprisingly, also some of the most popular among the general population.

- #Spotify (49% stickiness rating)
- #Pandora Radio (38% stickiness rating)
- TuneIn Radio (31% stickiness rating)

πŸš€ @PerspectiveIX via VertoAnalytics.

❓ What's your favourite music streaming service?
β€‹β€‹πŸŽΆ Music Industry Streaming Revenues

Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018.

This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music.

Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ΒΎ of recording industry revenue came from streaming, and ΒΎ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues.

πŸš€ @PerspectiveIX via RIAA (PDF).

❓ Which one do you prefer?
β€‹β€‹πŸŽ§ Which Music Streaming Services?

According to Verto Analytics, so-called Music Lovers, the top 20% of all US πŸ‡ΊπŸ‡Έ adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.

#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.

πŸš€ @PerspectiveIX via VertoAnalytics.
🎡 Streaming Dominates Music Industry Revenue

The #music industry is generating the lion share of its revenue from streaming. A recent Recording Industry Association of America report found that three quarters of all revenue in the industry comes from streaming services like #Spotify. Last year RIAA reported that only 65 percent of revenue came from streaming, pointing to how prevalent and essential streaming has become to making money in music.

Overall revenue from streaming music grew by 30 percent year-over-year, hitting a total of $7.4 billion for 2018. While the growth seems to be ramping up, the industry is rebounding from a low. This year is the first time the industry is even nearing what its total revenue was over a decade ago. The major reasons for the slump in recent years has been the digitization of music circulated on the internet.

πŸš€ @PerspectiveIX via Statista.

❓ Do you stream music?
🎧 Spotify Growth

The number of #Spotify users - both Premium and total.

Live Chart by πŸš€ @PerspectiveIX
β€‹β€‹πŸ’° Libra: Facebook confirms its cryptocurrency launching in 2020

#Libra is designed not to be a speculative asset, like #Bitcoin, but a form of digital money backed by a reserve of assets.

The company has formed the nonprofit Libra Association with 27 other partners to oversee Libra and its development. The partnership includes venture capital firms, nonprofit organizations, #cryptocurrency firms, and massive corporate financial, telecommunications, and technology service providers, including #Coinbase, #Mastercard, #Visa, #eBay, #PayPal, #Stripe, #Spotify, #Uber, #Lyft, and #Vodafone.

While the Libra Association will have members based globally, it will be headquartered in Geneva, SwitzerlandπŸ‡¨πŸ‡­

Facebook has a business incentive to build on top of the Libra #blockchain, and it’s launching its own subsidiary to do just that called #Calibra (see the GIF below - Credit: Facebook). According to Kevin Weil, Facebook's VP of Product, Calibra will live inside of Facebook Messenger and WhatsApp at launch, but will also have a standalone iOS and Android app.

πŸ”— Read more the Verge.
πŸš€ @PerspectiveIX
❀️ Ranking of Brand Intimacy During the Coronavirus Pandemic

#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.

πŸ—³ Related Poll.

#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber

πŸ¦… @perspectiveix via Pulse.
β€‹β€‹πŸ” World’s 10 Most Valuable Brands in 2020

For the eighth year running, #Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like #Amazon, #Microsoft and #Google, according to Interbrand’s latest annual rankings. Although there has been some shifting around in positions, all of the brands in the top 10 last year remained there this year.

Of the 43% of brands that benefited from a lift in value this year, #Amazon (60%) and #Microsoft (53%) were the fastest risers. #Spotify also had a significant increase, up 52% to $8.4 billion (#70).

Other fast-risers this year include:
- #Netflix: +41% to $12.7 billion (#41);
- #Adobe: +41% to $18.2 billion (#27);
- #PayPal: +38% to $10.5 billion (#60);
- #Apple: +38% to $323 billion (#1); and
- #Salesforce: +34% to $10.8 billion (#58).

This year, five brands dropped off the top 100 list, making room for five new entrants. One of those new entrants is #Instagram, which makes its debut to the list at #19 with a brand value of $26.1 billion. #YouTube (#30) joins Instagram on the list of new entrants with a brand value of $17.3 billion. Both of these brands are also favorites among social media marketers.

The remaining three new entrants are:

- #Tesla (#40; $12.8 billion);
- #JohnnieWalker (#98; $4.6 billion); and
- #Zoom (#100; $4.5 billion)

Download the full report here.
πŸ¦… @perspectiveix
🍎 AirPods as a Company

This is crazy! If #AirPods were a standalone company, they would be one of the biggest tech companies in the world (bigger than #Spotify, #Twitter, #Shopify, and #Snap combined!).

Read more here.
πŸ¦… @perspectiveix

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