๐ Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#๏ธโฃ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
Weโll be back later with more analysis of this yearโs report. For now, hereโs a look at all 333 slides.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#๏ธโฃ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
Weโll be back later with more analysis of this yearโs report. For now, hereโs a look at all 333 slides.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
๐ฉโ๐ป StackOverflow's 2019 Developer Survey Results ๐จโ๐ป
This year, nearly 90,000 developers took the survey. Here are some key results:
- For the 7th year in a row, #JavaScript is the most commonly used programming language, but #Python has risen in the ranks again.
- Over half of respondents had written their first line of code by the time they were 16, although this experience varies by country & by gender.
- Respondents were asked to think about the last time they solved coding problems with & without #StackOverflow. The data indicate that Stack Overflow saves a developer 30 to 90 minutes of time per week!
- About 65% of professional developers on Stack Overflow contribute to #OpenSource projects once a year or more.
- #Reddit & #YouTube were the most common answers to what social media site they use the most. (No #Telegram in the list! Wtf, StackOverflow!?)
๐ Read more here.
๐ @PerspectiveIX
This year, nearly 90,000 developers took the survey. Here are some key results:
- For the 7th year in a row, #JavaScript is the most commonly used programming language, but #Python has risen in the ranks again.
- Over half of respondents had written their first line of code by the time they were 16, although this experience varies by country & by gender.
- Respondents were asked to think about the last time they solved coding problems with & without #StackOverflow. The data indicate that Stack Overflow saves a developer 30 to 90 minutes of time per week!
- About 65% of professional developers on Stack Overflow contribute to #OpenSource projects once a year or more.
- #Reddit & #YouTube were the most common answers to what social media site they use the most. (No #Telegram in the list! Wtf, StackOverflow!?)
๐ Read more here.
๐ @PerspectiveIX
๐ค British & American kids would much rather be YouTubers than astronauts!
Last week, we had the 50th Apollo 11 anniversary, which landed Neil Armstrong and Buzz Aldrin on the surface of the Moon. On the eve of that, LEGO asked The Harris Poll to survey a total of 3,000 children in ๐บ๐ธ๐ฌ๐ง๐จ๐ณ about their attitudes toward and knowledge of space.
Asked what they would like to be when they grow up, about 3 in 10 American and British children replied that they wanted to be YouTubers or Vloggers. In fact, becoming an astronaut ranked last among five professions! Only in China did children have a clear preference for being an astronaut!
#๏ธโฃ #SocialMedia #Influencers #YouTube #NASA
๐ก from arsTechnica via Pulse.
๐ฆ @PerspectiveIX
โ How will this affect the West in 50 years?
Last week, we had the 50th Apollo 11 anniversary, which landed Neil Armstrong and Buzz Aldrin on the surface of the Moon. On the eve of that, LEGO asked The Harris Poll to survey a total of 3,000 children in ๐บ๐ธ๐ฌ๐ง๐จ๐ณ about their attitudes toward and knowledge of space.
Asked what they would like to be when they grow up, about 3 in 10 American and British children replied that they wanted to be YouTubers or Vloggers. In fact, becoming an astronaut ranked last among five professions! Only in China did children have a clear preference for being an astronaut!
#๏ธโฃ #SocialMedia #Influencers #YouTube #NASA
๐ก from arsTechnica via Pulse.
๐ฆ @PerspectiveIX
โ How will this affect the West in 50 years?
๐ผ The Ultimate Social Media Image Size Guide for 2019
#๏ธโฃ #SocialMedia #Facebook #Instagram #Twitter #Pinterest #LinkedIn #YouTube
๐ More on Instagram.
๐ฆ @PerspectiveIX
#๏ธโฃ #SocialMedia #Facebook #Instagram #Twitter #Pinterest #LinkedIn #YouTube
๐ More on Instagram.
๐ฆ @PerspectiveIX
๐ Facebook losing the battle for Customer Satisfaction
Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.
Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.
After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.
#๏ธโฃ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr
๐ฆ @PerspectiveIX
Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.
Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.
After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.
#๏ธโฃ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr
๐ฆ @PerspectiveIX
โโ๐ง Mental Health: The Impact of Social Media on Young People
Is the end of the "like" coming? According to TechCrunch, based on the findings of researcher Jane Manchun Wong, #Facebook is currently carrying out tests to reveal only a limited number of likes on a post. The social networking giant is currently conducting the same type of experiment in seven countries on its Instagram app.
What is the reason for this? To reduce the feeling of permanent competition and social pressure. As recent research has shown, this decision could be particularly beneficial for the #MentalHealth of young people. Based on the results of a survey of 1,479 people aged 14 to 24 years by the UK's Royal Society for Public Health, the top 5 social networks have been ranked according to their impact on mental health.
It emerges that #Instagram is the social media platform with the most negative effect on the psychological state of young people. On the other side, #YouTube is considered to be the most positive network in this area and the only one in the research considered to have a 'net positive' influence. To establish this ranking, 14 factors were taken into account such as anxiety, depression, loneliness, self-image, harassment, and the opportunity to express oneself.
๐ฆ @PerspectiveIX via Statista.
Is the end of the "like" coming? According to TechCrunch, based on the findings of researcher Jane Manchun Wong, #Facebook is currently carrying out tests to reveal only a limited number of likes on a post. The social networking giant is currently conducting the same type of experiment in seven countries on its Instagram app.
What is the reason for this? To reduce the feeling of permanent competition and social pressure. As recent research has shown, this decision could be particularly beneficial for the #MentalHealth of young people. Based on the results of a survey of 1,479 people aged 14 to 24 years by the UK's Royal Society for Public Health, the top 5 social networks have been ranked according to their impact on mental health.
It emerges that #Instagram is the social media platform with the most negative effect on the psychological state of young people. On the other side, #YouTube is considered to be the most positive network in this area and the only one in the research considered to have a 'net positive' influence. To establish this ranking, 14 factors were taken into account such as anxiety, depression, loneliness, self-image, harassment, and the opportunity to express oneself.
๐ฆ @PerspectiveIX via Statista.
๐ Top Apps Worldwide for December 2019 by Downloads
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 32% of its total downloads and Brazil ๐ง๐ท at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
๐ฆ @PerspectiveIX
๐ Read more on SensorTower.
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 32% of its total downloads and Brazil ๐ง๐ท at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
๐ฆ @PerspectiveIX
๐ Read more on SensorTower.
๐บ Video Streaming Stats from Nielsen
A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater.
The Nielsen report notes that 60% of Americans subscribe to more than one paid #VideoStreaming service. Better stillโespecially for platforms entering the streaming marketโis that 93% of U.S. consumers say they will either increase or keep their existing streaming services.
#Netflix #Hulu #Amazon #YouTube
๐ก Read more on Pulse 77.
๐ฆ @PerspectiveIX
A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater.
The Nielsen report notes that 60% of Americans subscribe to more than one paid #VideoStreaming service. Better stillโespecially for platforms entering the streaming marketโis that 93% of U.S. consumers say they will either increase or keep their existing streaming services.
#Netflix #Hulu #Amazon #YouTube
๐ก Read more on Pulse 77.
๐ฆ @PerspectiveIX
๐ How Tech Companies Impact Society
The Verge Tech Survey 2020
Americans believe that #Google, #Amazon, #Apple, #Microsoft, #Netflix, and #YouTube have an overall positive effect on society. Theyโre more likely to think that #Twitter, #Slack, #Instagram, and #Facebook have an overall negative effect.
๐ญ๐๐
๐ฆ @PerspectiveIX via the Verge.
The Verge Tech Survey 2020
Americans believe that #Google, #Amazon, #Apple, #Microsoft, #Netflix, and #YouTube have an overall positive effect on society. Theyโre more likely to think that #Twitter, #Slack, #Instagram, and #Facebook have an overall negative effect.
๐ญ๐๐
๐ฆ @PerspectiveIX via the Verge.
โโ๐บ Lockdown: a Push from Audio to Video
We're still in the middle of the coronavirus pandemic, and it's difficult to fully grasp all its effects on how we're living our lives. We're still getting used to many changes we never expected to experience.
One takeaway from the current situation and the accompanying lockdown has been that, apparently, when we have to stay at home, we tend to move from listening to watching.
The big picture: A big chunk of audio consumption happens during daily commute where it's not possible โ nor advisable โ to look at screens. Of course, the lockdown has lifted this limitation and freed up the bandwidth we need to consume more videos by killing off the daily commute.
More details: According to Channel Factory, a global technology platform and official #YouTube partner, in April, consumers were heading to YouTube for "uplifting" content, and that usually meant music videos โ or #TikTok and prank videos!
These downward revisions are happening where, for the last several years, digital audio consumption was experiencing steady growth.
On a personal level: My digital audio consumption habits have changed, but not precisely in this way. I have less time to listen to podcasts because that has been part of my daily commute routine.
However, since I have more time for my writing โ and exercising โ I do listen to more music on the background because I don't have to pay active attention to it.
I'm not the biggest fan of music video watching, so I can't comment on that part of the research.
๐ฆ @perspectiveix via eMarketer.
โ Has the lockdown changed your listening habits? How?
We're still in the middle of the coronavirus pandemic, and it's difficult to fully grasp all its effects on how we're living our lives. We're still getting used to many changes we never expected to experience.
One takeaway from the current situation and the accompanying lockdown has been that, apparently, when we have to stay at home, we tend to move from listening to watching.
The big picture: A big chunk of audio consumption happens during daily commute where it's not possible โ nor advisable โ to look at screens. Of course, the lockdown has lifted this limitation and freed up the bandwidth we need to consume more videos by killing off the daily commute.
More details: According to Channel Factory, a global technology platform and official #YouTube partner, in April, consumers were heading to YouTube for "uplifting" content, and that usually meant music videos โ or #TikTok and prank videos!
These downward revisions are happening where, for the last several years, digital audio consumption was experiencing steady growth.
On a personal level: My digital audio consumption habits have changed, but not precisely in this way. I have less time to listen to podcasts because that has been part of my daily commute routine.
However, since I have more time for my writing โ and exercising โ I do listen to more music on the background because I don't have to pay active attention to it.
I'm not the biggest fan of music video watching, so I can't comment on that part of the research.
๐ฆ @perspectiveix via eMarketer.
โ Has the lockdown changed your listening habits? How?
โโ๐ Worldโs 10 Most Valuable Brands in 2020
For the eighth year running, #Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like #Amazon, #Microsoft and #Google, according to Interbrandโs latest annual rankings. Although there has been some shifting around in positions, all of the brands in the top 10 last year remained there this year.
Of the 43% of brands that benefited from a lift in value this year, #Amazon (60%) and #Microsoft (53%) were the fastest risers. #Spotify also had a significant increase, up 52% to $8.4 billion (#70).
Other fast-risers this year include:
- #Netflix: +41% to $12.7 billion (#41);
- #Adobe: +41% to $18.2 billion (#27);
- #PayPal: +38% to $10.5 billion (#60);
- #Apple: +38% to $323 billion (#1); and
- #Salesforce: +34% to $10.8 billion (#58).
This year, five brands dropped off the top 100 list, making room for five new entrants. One of those new entrants is #Instagram, which makes its debut to the list at #19 with a brand value of $26.1 billion. #YouTube (#30) joins Instagram on the list of new entrants with a brand value of $17.3 billion. Both of these brands are also favorites among social media marketers.
The remaining three new entrants are:
- #Tesla (#40; $12.8 billion);
- #JohnnieWalker (#98; $4.6 billion); and
- #Zoom (#100; $4.5 billion)
Download the full report here.
๐ฆ @perspectiveix
For the eighth year running, #Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like #Amazon, #Microsoft and #Google, according to Interbrandโs latest annual rankings. Although there has been some shifting around in positions, all of the brands in the top 10 last year remained there this year.
Of the 43% of brands that benefited from a lift in value this year, #Amazon (60%) and #Microsoft (53%) were the fastest risers. #Spotify also had a significant increase, up 52% to $8.4 billion (#70).
Other fast-risers this year include:
- #Netflix: +41% to $12.7 billion (#41);
- #Adobe: +41% to $18.2 billion (#27);
- #PayPal: +38% to $10.5 billion (#60);
- #Apple: +38% to $323 billion (#1); and
- #Salesforce: +34% to $10.8 billion (#58).
This year, five brands dropped off the top 100 list, making room for five new entrants. One of those new entrants is #Instagram, which makes its debut to the list at #19 with a brand value of $26.1 billion. #YouTube (#30) joins Instagram on the list of new entrants with a brand value of $17.3 billion. Both of these brands are also favorites among social media marketers.
The remaining three new entrants are:
- #Tesla (#40; $12.8 billion);
- #JohnnieWalker (#98; $4.6 billion); and
- #Zoom (#100; $4.5 billion)
Download the full report here.
๐ฆ @perspectiveix
โโ๐ News Use Across Social Media Platforms in 2020
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โoftenโ or โsometimes,โ and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
๐ฆ @perspectiveix
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โoftenโ or โsometimes,โ and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
๐ฆ @perspectiveix
โฑ 60 Seconds on the Internet in 2021
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
๐ฆ @perspectiveix via Statista.
๐ https://bio.link/perspectiveix
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
๐ฆ @perspectiveix via Statista.
๐ https://bio.link/perspectiveix