#Netflix, #Amazon & #Hulu snagged 162 #EmmyNominations this year, almost 1/3 of the total.
That's up from 91 nominations for streamers in 2016.
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That's up from 91 nominations for streamers in 2016.
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With the emergence of streaming services such as #Netflix & #Hulu, traditional TV is finding itself under increased pressure.
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📺 Competing for Consumer Attention
The pressure on linear TV isn’t just coming from streaming services such as #Netflix and #Hulu. Both are part of a wider competition for the consumer’s free time with other media formats.
Consumers are now clocking up an average of around 2:20 hours per day on #SocialMedia, rising to around 3 hours among 16-24s. Online and print press, games consoles, music streaming and broadcast radio collectively constitute around 5 hours of a consumer’s day. That’s not including the hour and a quarter spent watching online #TV, and the 6 ¾ hours spent online more broadly on a daily basis.
Consumer attention in this crowded environment has become harder to maintain.
Linear TV, does however, have a lot to boast about here. With the exception of social media, linear TV captures the largest share of daily media time among consumers, standing at 18%, significantly above online TV’s 12%. And considering social media engagement happens frequently throughout the day whereas TV engagement is mostly in long durations, that’s an impressive feat.
🚀 @PerspectiveIX via GlobalWebIndex.
The pressure on linear TV isn’t just coming from streaming services such as #Netflix and #Hulu. Both are part of a wider competition for the consumer’s free time with other media formats.
Consumers are now clocking up an average of around 2:20 hours per day on #SocialMedia, rising to around 3 hours among 16-24s. Online and print press, games consoles, music streaming and broadcast radio collectively constitute around 5 hours of a consumer’s day. That’s not including the hour and a quarter spent watching online #TV, and the 6 ¾ hours spent online more broadly on a daily basis.
Consumer attention in this crowded environment has become harder to maintain.
Linear TV, does however, have a lot to boast about here. With the exception of social media, linear TV captures the largest share of daily media time among consumers, standing at 18%, significantly above online TV’s 12%. And considering social media engagement happens frequently throughout the day whereas TV engagement is mostly in long durations, that’s an impressive feat.
🚀 @PerspectiveIX via GlobalWebIndex.
📱 Top Grossing iOS Categories in Q1 2019
Entertainment apps are where consumers are easily convinced to spend their hard earned money. Apps like #Netflix, #Hulu, OZEE, Hotstar provide us entertainment when we're bored or traveling. That this category sits up top is likely not surprising.
#iOS #Android #Smartphone
🚀 @PerspectiveIX via Apptopia.
Entertainment apps are where consumers are easily convinced to spend their hard earned money. Apps like #Netflix, #Hulu, OZEE, Hotstar provide us entertainment when we're bored or traveling. That this category sits up top is likely not surprising.
#iOS #Android #Smartphone
🚀 @PerspectiveIX via Apptopia.
📺 Video Streaming Stats from Nielsen
A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater.
The Nielsen report notes that 60% of Americans subscribe to more than one paid #VideoStreaming service. Better still—especially for platforms entering the streaming market—is that 93% of U.S. consumers say they will either increase or keep their existing streaming services.
#Netflix #Hulu #Amazon #YouTube
📡 Read more on Pulse 77.
🦅 @PerspectiveIX
A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater.
The Nielsen report notes that 60% of Americans subscribe to more than one paid #VideoStreaming service. Better still—especially for platforms entering the streaming market—is that 93% of U.S. consumers say they will either increase or keep their existing streaming services.
#Netflix #Hulu #Amazon #YouTube
📡 Read more on Pulse 77.
🦅 @PerspectiveIX