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Meta unveils global anti-scam system to combat Valentine's Day fraud
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Meta unveils global anti-scam system to combat Valentine's Day fraud
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PPC Land
Meta unveils global anti-scam system to combat Valentine's Day fraud
Meta has released data on romance scam prevention measures and new safety features across its platforms ahead of Valentine's Day.
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Yahoo returns to Super Bowl advertising after 22-year hiatus
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Yahoo returns to Super Bowl advertising after 22-year hiatus
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PPC Land
Yahoo returns to Super Bowl advertising after 22-year hiatus
Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.
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TripleLift appoints tech veteran Dave Helmreich as chief executive officer
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TripleLift appoints tech veteran Dave Helmreich as chief executive officer
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PPC Land
TripleLift appoints tech veteran Dave Helmreich as chief executive officer
Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
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Google CrUX Report Update Targets LCP & Network Delays via @sejournal, @MattGSouthern
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Google CrUX Report Update Targets LCP & Network Delays via @sejournal, @MattGSouthern
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Search Engine Journal
Google CrUX Report Update Targets LCP & Network Delays
Google Chrome’s latest CrUX update delivers granular LCP and RTT insights. This can help with optimizing page speed and user experience.
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Pinterest hits first billion-dollar quarter as user base reaches new record
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Pinterest hits first billion-dollar quarter as user base reaches new record
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PPC Land
Pinterest hits first billion-dollar quarter as user base reaches new record
Social platform reports 18% revenue growth and record 553 million monthly users in Q4 2024 financial results.
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European data regulator details new age verification rules for digital services
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European data regulator details new age verification rules for digital services
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PPC Land
European data regulator details new age verification rules for digital services
EDPB outlines GDPR-compliant principles for verifying age online, focusing on data protection and children's privacy.
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Yelp names Los Angeles seafood spot Holbox as top US restaurant for 2025
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Yelp names Los Angeles seafood spot Holbox as top US restaurant for 2025
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PPC Land
Yelp names Los Angeles seafood spot Holbox as top US restaurant for 2025
Mexican seafood restaurant Holbox leads Yelp's annual list of top US dining destinations, highlighting casual dining trends.
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Google AdMob enhances ad controls with new high-engagement settings
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Google AdMob enhances ad controls with new high-engagement settings
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PPC Land
Google AdMob enhances ad controls with new high-engagement settings
Advertisers gain expanded control over interstitial and rewarded ad formats through app-level monetization tools.
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Piemme integrates ID5 and Trade Desk identity tech for digital advertising
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Piemme integrates ID5 and Trade Desk identity tech for digital advertising
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PPC Land
Piemme integrates ID5 and Trade Desk identity tech for digital advertising
Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.
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Mobile app development reaches new peaks in global user engagement
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Mobile app development reaches new peaks in global user engagement
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PPC Land
Mobile app development reaches new peaks in global user engagement
Mobile apps show record growth in 2025 with users spending 5 hours daily, marking significant shifts in consumer behavior.
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AI-powered contextual targeting reshapes ad delivery without cookies
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AI-powered contextual targeting reshapes ad delivery without cookies
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PPC Land
AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
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Google Reveals How It Prefetches Search Results For Faster Loading via @sejournal, @MattGSouthern
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Google Reveals How It Prefetches Search Results For Faster Loading via @sejournal, @MattGSouthern
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Search Engine Journal
Google Reveals How It Prefetches Search Results For Faster Loading
Google explains how it uses the Speculation Rules API to prefetch search results, improving loading speeds on Chrome browsers.
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Google Ads requires conversion environment parameter in offline conversion uploads
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Google Ads requires conversion environment parameter in offline conversion uploads
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PPC Land
Google Ads requires conversion environment parameter in offline conversion uploads
Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.
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Google sets new 540-day limit for Customer Match data retention
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Google sets new 540-day limit for Customer Match data retention
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PPC Land
Google sets new 540-day limit for Customer Match data retention
Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.
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Google Ad Manager, Campaign Manager 360 hit by disruptions
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Google Ad Manager, Campaign Manager 360 hit by disruptions
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Search Engine Land
Google Ad Manager, Campaign Manager 360 hit by disruptions
Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.
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Why Google’s 4th Quarter Results Raise Questions for SEO & PPC via @sejournal, @martinibuster
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Why Google’s 4th Quarter Results Raise Questions for SEO & PPC via @sejournal, @martinibuster
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Search Engine Journal
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and SEO